As more individuals search for dental services online, your business needs to have complete visibility in the search engine results pages (SERPs). This is where dental seo comes into play.

Essentially, dental seo helps you optimize your website, Google My Business profile, and social media accounts to get more new patient inquiries. These inquiries turn into scheduled appointments for your dentist. Studies have shown that when a local dental SEO strategy is implemented, new patient phone calls increase significantly.

The first step is conducting keyword research to find out what your target audience searches for. This allows your dental marketing team to integrate keywords into your website content. This includes your home page, services page, and about us page. Including keywords in your copy will help Google connect you with people searching for the specific services your practice offers.

Local dental SEO involves getting your website to rank higher in the local map search results as well as the organic search results that are below it. This requires a thorough understanding of the competition and what patients are looking for in their search queries.

In order to do this, a dental SEO company will conduct in-depth competitor analysis and identify the keywords that will drive traffic to your website. These keywords will then be used in your website content and other digital assets. The local dental seo strategy will also include a review of your Google My Business profile, ensuring that it is optimized to show up in the map search results.

Once your site has been ranked, it is important to keep up with it as the search query landscape changes. This is why the best dental seo services will regularly perform a site audit and update your content as needed. It is also important to monitor your Google Analytics and other digital asset performance metrics to ensure that your campaigns are performing as expected.

Ultimately, it takes time and dedication to get to the top of the search engines for your dental business. This is why a dental seo company should be considered an ongoing investment in your business. As long as your dental SEO is constantly working, it will continue to bring in more and more new patients. Be wary of dental marketers that promise number 1 rankings within a certain amount of time. This is usually a sign of strong handed sales tactics. For the best results, allocate an ongoing percentage of your marketing budget towards dental seo.